Bottle Image May Vary More than twenty years ago Greg Hall wanted to brew something truly unique for Goose Island brewpub’s 1000th batch - he just needed inspiration. Then a chance encounter between Greg and Jim Beam’s legendary distiller, Booker Noe, led to Goose Island acquiring the barrels for what was to become the world’s first bourbon barrel aged beer.

Since then, the beer has become a local favorite and globally known beer - and still people line-up down the street for its Black Friday release in Chicago.