Johnnie Walker Blue Label sets the standard, a blend of the rarest malts from hand-selected casks across Scotland. Its flavors are influenced by the smoke of the west and the rich, sweet whiskies of the east. The whiskies that compose Blue Label are especially selected for their individuality from some of the rarest stocks in the Johnnie Walker reserves; only one in 10,000 casks is deemed to be of sufficient character for selection.

Serve neat in a tumbler with a glass of iced water on the side to fully appreciate the slow, intense, rich, deep and multilayered experience. Blue Label is the ultimate tribute to those who define themselves not by where they stand, but by where they are going. It has traditionally been enjoyed on holidays, birthdays, and moments of celebration and achievement; regardless of the occasion, it is a gift for those whose defining moment has yet to be defined.