10 Years Strong. The Spirit Lives On. When we created Deadhead Rum in 2011, we did so because we wanted to bring deserved attention to, and honor to, the storied history of rum production in México. The Deadhead Anniversary rum is extraordinary. This elegant 80-proof spirit features a whiskey-style nose of stone fruit and maple syrup. Brown sugar melts on the tongue, followed by cigar-leaf and sassafras. Toasted pecan and oatmeal drive even more textual complexity. Oak and leather are magnificent on the finish, which delivers pure depth of character.