A perfect expression of harmony, complexity and refinement, VIKING PRIDE combines honey sweetness with delicious hints of cherries wrapped in chocolate, and subtle top notes of aromatic peat smoke. Named ‘best spirit in the world’ in the Spirit Journal, on two separate occasions, the intense balance of the flavours found in VIKING PRIDE owes everything to our five traditional keystones of production, honoured for over 200 years. Slow-burning, aromatic peat from Hobbister Moor; hand turned floor maltings, Sherry seasoned European oak casks, cool maturation in our temperate island climate and a long and unhurried harmonisation process. Like our founder, Magnus Eunson, we share our Viking ancestors’ commitment to skilled craftsmanship as well as their proud, independent spirit.