Maker's Mark will be Party Horses official bourbon partner for 2022 and supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months. NFTs (non-fungible tokens) in this project are produced as generative artwork that live on a blockchain. Using an Ethereum smart contract that is created through computer code, algorithms uniquely assign traits to each piece of art during a process called "minting."

Party Horses vision is to create a future where NFTs create access and special experiences in perpetuity, backed by great art and web3. The Party Horses NFT is an evolving NFT that will generate real-world benefits, from bottles of rare bourbon to exclusive event access.