Quality: The Finest North American Ingredients. It starts with the purest water on Earth. We then take a strain of yeast perfected over generations, plus the best North American small-grain rye, malted barley and corn to create our premium small-grain bourbon. Taste: Delicately Smooth and Rich With Character. We blend our small-grain bourbon using a proprietary process that produces a whiskey with a deep amber color and signature notes of caramel and toffee. The final product finishes delicately smooth, and rich with character. Value: The Best Tasting Whiskey at Any Price. The finest ingredients, a master distiller, and 70 years experience. Triple Crown is the highest quality, best tasting North American Blended Whiskey at any price.